Five editors and analysts keep every sizing answer tied to the same published table, and every refusal to answer honest. No outside ad team, no sponsored verdicts, no number this desk cannot cite.
5 editors & analystsNo outside ad team
The desk
5 people
Combined, 24 years covering home air quality and 100 published pages between them. Everyone remote.
MO
Maya Okafor
Managing Editor
Sets the rule the desk works to: every published figure traces to the EPA Guide to Air Cleaners in the Home, transcribed verbatim, with the retrieval date on the page. A page that needs a number the table does not hold either states the gap or does not get written. She reads every page before it ships, answer before commerce, refusals in full.
Maintains the CADR tool and the transcription the whole site reads. The logic is deliberately narrow: published rows only, round up to the larger row when a room sits between two published sizes, never interpolate, never extrapolate past 600 sq ft. When the tool refuses an answer, that refusal is the honest one.
Sizes every room on its own floor area, the way the published table does, so a nursery gets the same treatment as a basement. Her pages keep the refusals in plain sight: there is no published CADR for gases, odours or VOCs, and a smaller room still takes the smallest published row rather than a guess.
Explains CADR, HEPA, MERV and carbon by what each rating is actually defined to measure, and refuses the one that is not a room-size rating. Replacement questions go back to what the manufacturer publishes, never to an invented interval. Where two brands publish nothing comparable, the comparison says so instead of estimating.
Keeps commerce ranked last: one filled suggestion per screen, category links only, no prices anywhere, and the disclosure above the first affiliate link. If a checklist cannot prove a claim from the published data, the claim comes off the page before the checklist ships.
Every published figure traces to the same EPA table, transcribed verbatim with the retrieval date on the page. The pages and the tool read one dataset, so they never disagree.
Refusals are content
There is no published CADR for gases, odours or VOCs, and MERV is not a room-size rating. Both refusals are stated in full wherever a reader could reasonably expect an answer.
Pages carry their dates
Every page shows when it was last updated. If a published figure changes or a transcription error is found, the page changes the same day it is confirmed.
Commerce, ranked last
One filled suggestion per screen, category links only, and the affiliate disclosure above the first link. The answer comes before the commerce, every time.